India

United Spirits Limited (former McDowell)

McDowell XXX Old Cask Rum
McDowell XXX Old Cask Rum

McDowell XXX Old Cask Rum

88 x 65 mm (3.5\" x 2.6\")
Royal Reserve XXX Rum
Royal Reserve XXX Rum

Royal Reserve XXX Rum

73 x 87 mm (2.9\" x 3.4\")
Royal Treasure White Rum
Royal Treasure White Rum

Royal Treasure White Rum

87 x 141 mm (3.4\" x 5.6\")
Carew's Black Riband XXX Matured Rum
Carew

Carew´s Black Riband XXX Matured Rum

94 x 146 mm (3.7\" x 5.7\")
McDowell's Cariba XXX Rum Flavoured With Cola
McDowell

McDowell´s Cariba XXX Rum Flavoured With Cola

80 x 161 mm (3.1\" x 6.3\")
Tiger XXX Rum
Tiger XXX Rum

Tiger XXX Rum

100 x 135 mm (3.9\" x 5.3\")

History

Company was founded 1898.

[Source: The Rum Portal, cit. 2002]

McDowell, the No.1 Spirits Company in India, forms the flagship unit of the UB Group's Spirits Division.

In the 100 years since McDowell opened its doors, its portfolio has grown to include more than 50 brands of Whisky, Gin, Vodka and Brandy, many of which are bestsellers in their categories. Today, the company sells nearly 12 million cases annually and its turnover exceeds Rs. 11 billion.

No.1 McDowell's Whisky, Diplomat Whisky, No.1 McDowell's Brandy, No.1 McDowell's Celebration XXX Rum and Old Cask Rum enjoy the distinction of being millionaire brands, with annual sales crossing 1 million cases.

According to an A&M survey, McDowell ranks among the top 12 Fast Moving Consumer Goods (FMCG) companies in India for innovative Marketing/Advertising. In addition to product and packaging innovations such as PET bottles and miniatures, the company pioneered event marketing in the spirits industry.

Today, the McDowell name is synonymous with mega events such as the McDowell Indian Derby. Over the years, the company has come to sponsor tennis, football, cricket, motorsports and other sporting events as well. It has also made inroads into the areas of fashion and entertainment. McDowell owns Mohun Bagan, a premier football team which has won the Philips cup and the KBL Federation Cup.

[Source: Company's web site, cit. 1999]

McDowell's No 1 Celebration Rum, which broke the 4-million case mark to close the year [i.e. 2005] with 4.32 million cases, became the second largest selling rum in India.

[Source: Club McDowell, cit. 2006]

1 McDowell's Celebration Rum, the 4th largest selling rum in the world, [...] is India's leading rum with a 38 per cent market share.

[Source: Responservice, cit. 2003]

2006
United Spirits Limited, the flagship of the USD 3 billion plus, UB Gropup is created through the merger of McDowell & Limited, Herbertsons Limited, Triumph Distillers and Vintners Private Limited, Shaw Wallace Distilleries Limited and four other companies. Bouvet Ladubay, subsidiary of France-based Taittinger is acquired.

[Source: Company's web site, cit. 2015]


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Last modified: March 6, 2015 Created by Petr Hloušek
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Page themes - text from labels: McDowell XXX Old Cask Rum; 42,8% v/v, 75 proof; Distilled, blended and bottled at Rosa U.P. by McDowell & Co. Ltd., 3, Second line beach, Madras 600 001; Consumption of liquor is injurious to health; Made in India; 750 ml;Royal Reserve XXX Rum; Made in India; Blended and bottled in the excise bonded warehouse at Pondicherry for McDowell & Co. Ltd., 3, Second line beach, Madras 600 001; Consumption of liquor is injurious to health; 75 proof, 42,8% v/v; 750 ml when packed;Royal Treasure White Rum; 75 proof, 42,8% v/v; 750; Distilled, blended and bottled for Herbertsons Ltd. Bombay 400 023 at Rosa U.P. by McDowell & Co. Ltd., 3, Second line beach, Madras 600 001; Consumption of liquor is injurious to health; Made in India;Carew's Black Riband XXX Matured Rum; Made in India; Distilled, blended and bottled at Asansol, West Bengal by McDowell & Co. Ltd., 3, Second line beach, Madras 600 001; 42,8% v/v, 75 proof; 750 ml when packed; Carew Phipson;McDowell's Cariba XXX Rum Flavoured With Cola; Distilled, blended and bottled in the excise bonded warehouse at Kumbalgodu, Kartnataka by McDowell & Co. Ltd., 3, Second line beach, Madras 600 001; 42,8% v/v; 75 proof; 750 ml; Produce of India;Tiger XXX Rum; Distilled, blended and bottled in the excise bonded warehouse at Kumbalgodu, Kartnataka by McDowell & Co. Ltd., 3, Second line beach, Madras 600 001; Lessee Mysore Wine Products; 750 ml; Produce of India; 75 proof, 42,8% v/v;