United Kingdom

Lemon Hart & Son Ltd.

Lemon Hart Rum
Lemon Hart Rum

Lemon Hart Rum

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Finest Old Rum
Finest Old Rum

Finest Old Rum

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Royal Navy Demerara Rum
Royal Navy Demerara Rum

Royal Navy Demerara Rum

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Royal Navy Demerara Rum
Royal Navy Demerara Rum

Royal Navy Demerara Rum

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Demerara Rum
Demerara Rum

Demerara Rum

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Lemon Hart Superior
Lemon Hart Superior

Lemon Hart Superior

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Original Lemon Hart
Original Lemon Hart

Original Lemon Hart

85 x 141 mm (3.4\" x 5.6\")
Lemon Hart Rum
Lemon Hart Rum

Lemon Hart Rum

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Original Lemon Hart White Rum
Original Lemon Hart White Rum

Original Lemon Hart White Rum

86 x 141 mm (3.4\" x 5.6\")
Lemen Hart
Lemen Hart

Lemen Hart

119 x 103 mm (4.7\" x 4.1\")
Premium Demerara Rum
Premium Demerara Rum

Premium Demerara Rum

111 x 127 mm (4.4\" x 5\")
Premium Demerara Rum
Premium Demerara Rum

Premium Demerara Rum

110 x 127 mm (4.3\" x 5\")
Lemon Hart Demerara Rum
Lemon Hart Demerara Rum

Lemon Hart Demerara Rum

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Only 5 of 12 labels are shown. Underplayed labels are variations with minor differences.


History

Company was established in 1804.

[Source: The label]

One of the earlier naval suppliers was Cornishman Lehmynn (aka "Lemon") Hart. His eponymous Jamaican blend is still made by Allied-Domecq and is celebrate its 200th anniversary in 2004, pre-dating most of the U.K.'s main "dark" rum brands which appeared in the mid-nineteenth century.

[Source: Dave Broom, Jason Lowe: Rum, 2003, p. 119]

United Rum Merchants traces its history back to Mr. Lemon Hart who opened his wine and spirit business from cellars in Penzance, Cornwall in 1804. Lemon Hart was appointed the first victualler of rum to the Royal Navy. The brand bearing his name has been popular for the better part of two centuries and is still a market leader for URM today.

The rums Harts supplied to the Navy were from Jamaica, Trinidad, Barbados and Demerara (Guyana); the same sources we rely on in the 1980’s.

[Source: United Rum Merchants' letter]

Mosaiq Inc. acquires Lemon Hart Rum from Pernod Ricard

MONTREAL, Feb. 18 /CNW Telbec/ - Mosaiq Inc. announced today that it has acquired the global rights to the Lemon Hart Rum brand from Pernod Ricard. Financial details of the transaction were not disclosed. Marketing and sales transition of the brand to Mosaiq has been completed while production transition will be completed by the end of June 2010.

Established in 1804, the Lemon Hart brand has a rich heritage in the global rum category.

In the late 18th century, Mr. Lemon Hart became the first supplier of rum to the British Royal Navy. In 1804, he moved his business from his small merchants premises in Cornwall, England to London and soon casks of the finest rums were brought across the high seas from the Caribbean, to be blended into a rare and magnificent product which today, over two centuries later, remains a drink to be savoured. In Canada, the Lemon Hart brand has long been the favorite choice of discerning imported dark rum consumers.

The acquisition of Lemon Hart lifts Mosaiq to number one in the Imported Dark Rum segment in Canada with a 41% share of market. "We are very excited about adding a premium brand like Lemon Hart to the Mosaiq owned-brands portfolio. This purchase solidifies our strategic vision to expand our National presence within select categories, through acquisition and agency representation", said Pierre Thériault, Executive Vice President, Mosaiq.

[Source: CNW, cit. 2010]


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