Edwin Charley (Jamaica) Ltd.

Edvin Charley's Royal Reserve Jamaica Rum
Edvin Charley

Edvin Charley´s Royal Reserve Jamaica Rum

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Charley's Red Label

Charley´s Red Label

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Charley's Old Jamaica Rum

Charley´s Old Jamaica Rum

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Charley's Black Seal

Charley´s Black Seal

76 x 105 mm (3\" x 4.1\")
Edvin Charley's White Label
Edvin Charley

Edvin Charley´s White Label

85 x 127 mm (3.4\" x 5\")
Edvin Charley's White Overproof
Edvin Charley

Edvin Charley´s White Overproof

84 x 128 mm (3.3\" x 5.1\")

Only 3 of 4 labels are shown. Underplayed labels are variations with minor differences.


Company was established in 1892.

[Source: The label]

The company is part of Wray & Nephew Group Limited.

[Source: The Jamaica Stock Exchange, cit. 2000]

Someone who had come to the island from British Columbia, Edwin Charley, and found the heavy, strong Jamaica Rum not at all to his liking, decided in 1892 to make his own lighter blend. First introduced in Charley's Punchbowl, an elegant drinking lounge in King Street in the centre of Kingston, 'Charley's White Label' Jamaica Rum soon became highly popular. To secure production Charley built Innswood estate, just outside Spanish Town. In 1983 the Edwin Charley Trust remains a shareholder in that distillery company.

Edwin Charley had continued to make his 'White Label' brand right up to 1920 when ill-health forced him to sell out. In 1937 the firm was acquired by Fred L Myers & Sons and 'Charley's White Label' went off the market Edwin Charley himself died in 1940. His brand made a comeback in 1955 when Myers were bought by Seagram, and for years it was the island's largest selling coloured rum.

62 & 64 King Street, Kingston

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Last modified: May 8, 2015 Created by Petr Hloušek
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Page themes - text from labels: Edvin Charley's Royal Reserve Jamaica Rum; Edwin Charley; Imported by '21' Brands Inc, USA;Charley's Red Label; Jamaica Rum; Edwin Charley Rum Distillery;Charley's Old Jamaica Rum; Bottled in Jamaica; Edwin Charley Rum Distillery;Charley's Black Seal; Jamaica Old Rum; Made by Edwin Charley (Founded 1892), Kingston, Jamaica, B.W.I.;Edvin Charley's White Label; 43% alc/vol; 750 ml; Jamaica Rum; Distilled and matured in Jamaica under government supervision; Edwin Charley (Jamaica) Ltd., Kinston, Jamaica, W.I.; Fine rums since 1892;Edvin Charley's White Overproof Rum; Fine Rums Since 1892; 26 2/3 Imp. Oz., 750 ml; Distilled and bottled in Jamaica under Government Supervision; Edwin Charley (Jamaica) Ltd., Kinston, Jamaica, West Indies;