Bahamas

Ron Matusalem Ltd., Freeport

Run Matusa
Run Matusa

Run Matusa

108 x 124 mm (4.3\" x 4.9\")
Ron Matusalem Carta Plata
Ron Matusalem Carta Plata

Ron Matusalem Carta Plata

108 x 135 mm (4.2\" x 5.3\")
Ron Matusalem Golden Label
Ron Matusalem Golden Label

Ron Matusalem Golden Label

108 x 135 mm (4.2\" x 5.3\")
Ron Matusalem Gran Reserva
Ron Matusalem Gran Reserva

Ron Matusalem Gran Reserva

108 x 135 mm (4.3\" x 5.3\")
Ron Matusalem
Ron Matusalem

Ron Matusalem

45 x 51 mm (1.8\" x 2\")
Ron Matusalem Red Flame
Ron Matusalem Red Flame

Ron Matusalem Red Flame

108 x 134 mm (4.3\" x 5.3\")

Only 6 of 10 labels are shown. Underplayed labels are variations with minor differences.


History

Cuba
The company started by the Camp brothers in 1872 as a family affair. It was originally called Camp & Brothers, S.A. Around 1912 Benjamin Camp moved back to Spain, from there on the company was in the hands of his brother Eduardo and Evaristo Álvarez. Eventually, one of the daughters of Evaristo Álvarez married the son of Eduardo Camp.

In the early 1900's the son of Evaristo, Claudio Álvarez LeFebre entered the company. The corporate name was then changed to Álvarez Camp & Co. The "new" Cuban rum rapidly caught on in the world's markets.

In the early 1940's Claudio Álvarez LeFebre's only son, Claudio Álvarez Soriano, joined the firm. His hard work and outstanding administrative skills earned him the respect of workers and competitors alike. From here on, the company experienced a period of tremendous growth and by the 1950's it had already captured 50% of the Cuban market.

Matusalem was the leading rum sold in Cuba. At the beginning of the year 1956 died Claudio Álvarez LeFebre and six months later Claudio Álvarez Soriano, too. That same year starts the guerrilla war against President Fulgencio Batista. By 1960 the Álvarez family, the company and the country were utterly changed - forever. It was the end of an era.

United States
In 1961 was established Matusalem & Co in U.S.A.


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Last modified: May 14, 2000 Created by Petr Hloušek
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Page themes - text from labels: Rum Matusa; Since 1872; 80 Proof; Prepared and Bottled by Ron Matusalem Ltd., Freeport, Bahamas; Formely of Santiago de Cuba; Product of Bahamas; Medals Awarder to Matusalem; 1881, 1904, 1911; Silver Medal, Matanzas, Cuba; Gold medal, St. Luis, U.S.A.; Gold Medal, Habana, Cuba;Carta Plata; Rum; Ron Matusalem; Establecido en 1872; 80 Proof; Produced and Bottled by Ron Matusalem Ltd., Freeport, Bahamas; Formely of Santiago de Cuba; 1200 ML, 40 fl. oz. liq; ; 40% Alc./Vol.; Product of Bahamas; Medals Awarder to Matusalem; 1881, 1904, 1911; Silver Medal, Matanzas, Cuba; Gold medal, St. Luis, U.S.A.; Gold Medal, Habana, Cuba;Golden Label; Rum; Ron Matusalem; Establecido en 1872; 80 Proof; Produced and Bottled by Ron Matusalem Ltd., Freeport, Bahamas; Formely of Santiago de Cuba; 750 ML, 25.4 fl. oz. liq; ; 40% Alc./Vol.; Product of Bahamas; Medals Awarder to Matusalem; 1881, 1904, 1911; Silver Medal, Matanzas, Cuba; Gold medal, St. Luis, U.S.A.; Gold Medal, Habana, Cuba;Gran Reserva; Rum; Ron Matusalem; Establecido en 1872; 80 Proof; Produced and Bottled by Ron Matusalem Ltd., Freeport, Bahamas; Formely of Santiago de Cuba; 750 ML, 25.4 fl. oz. liq; 40% Alc./Vol.; Product of Bahamas; Medals Awarder to Matusalem; 1881, 1904, 1911; Silver Medal, Matanzas, Cuba; Gold medal, St. Luis, U.S.A.; Gold Medal, Habana, Cuba;Ron Viejo de 15 Anos; Ron Matusalem; Establecido en 1872; 80 Proof; Produced and Bottled by Ron Matusalem Ltd., Freeport, Bahamas; Formely of Santiago de Cuba; Product of Bahamas; Medals Awarder to Matusalem; 1881, 1904, 1911; Silver Medal, Matanzas, Cuba; Gold medal, St. Luis, U.S.A.; Gold Medal, Habana, Cuba;151 Proof; Red Flame; Ron Matusalem; Establecido en 1872; Produced and Bottled by Ron Matusalem Ltd., Freeport, Bahamas; Formely of Santiago de Cuba; 750 ML, 25.4 fl. oz. liq; 75.5% Alc./Vol.; Product of Bahamas; Medals Awarder to Matusalem; 1881, 1904, 1911; Silver Medal, Matanzas, Cuba; Gold medal, St. Luis, U.S.A.; Gold Medal, Habana, Cuba;