Bahamas

Alvarez Camp & Co., Ltd., Freeport

Ron Matusalem Gran Reserva
Ron Matusalem Gran Reserva

Ron Matusalem Gran Reserva

70 x 91 mm (2.7\" x 3.6\")

History

Cuba
The company started by the Camp brothers in 1872 as a family affair. It was originally called Camp & Brothers, S.A. Around 1912 Benjamin Camp moved back to Spain, from there on the company was in the hands of his brother Eduardo and Evaristo Álvarez. Eventually, one of the daughters of Evaristo Álvarez married the son of Eduardo Camp.

In the early 1900's the son of Evaristo, Claudio Álvarez LeFebre entered the company. The corporate name was then changed to Álvarez Camp & Co. The "new" Cuban rum rapidly caught on in the world's markets.

In the early 1940's Claudio Álvarez LeFebre's only son, Claudio Álvarez Soriano, joined the firm. His hard work and outstanding administrative skills earned him the respect of workers and competitors alike. From here on, the company experienced a period of tremendous growth and by the 1950's it had already captured 50% of the Cuban market.

Matusalem was the leading rum sold in Cuba. At the beginning of the year 1956 died Claudio Álvarez LeFebre and six months later Claudio Álvarez Soriano, too. That same year starts the guerrilla war against President Fulgencio Batista. By 1960 the Álvarez family, the company and the country were utterly changed - forever. It was the end of an era.

United States
In 1961 was established Matusalem & Co in U.S.A.

[Source: ???]


Search in text on the labels

(?) Advanced query
Parts of words (min 2 characters) or whole words Find whole words instead of their parts (?)

Last modified: May 14, 2000 Created by Petr Hloušek
Hlouškovi  
Peter's Rum Labels

English Česky Deutsch/

TOPlist
Since 1997

 

 

Page themes - text from labels: Rum; Gran Reserva; Ron Matusalem; Establecido en 1872; 80 Proof; Produced and Bottled by Alvarez Camp & Co., Ltd., Freeport, Bahamas; Formely of Santiago de Cuba; 40% alc/vol; Product of Bahamas; Medals Awarder to Matusalem; 1881, 1904, 1911; Silver Medal, Matanzas, Cuba; Gold medal, St. Luis, U.S.A.; Gold Medal, Habana, Cuba;